Planwisely Releases Improved and Updated National Foot Traffic Dataset

Understanding where, why and how people walk across Australia is now simpler and more powerful than ever with Planwisely’s fully updated Foot Traffic Data.

Designed to support planning, development, commercial and place-based decision-making, the latest dataset is now available within the Planwisely platform, providing organisations with a clearer, more accurate picture of pedestrian activity at a national scale.

Featuring comprehensive updates for the 2025 calendar year, the updated version introduces improved network visualisation and enhanced routing accuracy, delivering an unparalleled view of walk volumes at the link level across Australia.

“It’s easier than ever to see how people vote with their feet with the latest version of Foot Traffic Data,” says Planwisely Executive Director (Digital), Ali Inayathusein.

“We’ve significantly improved the dataset and its usability, giving users a clearer, more reliable view of pedestrian activity across the network.”

From volumes to movement patterns

In addition to nationwide pedestrian volumes, the dataset includes detailed link-level journey analysis – allowing users to investigate how people travel across individual paths, streets and connections within the network.

This creates a powerful shift from static counts to dynamic movement insights, helping planners and decision-makers identify key corridors, underutilised links and critical gaps in connectivity.

“You can not only understand walk demand but uncover the underlying patterns that shape how people move through places,” says Inayathusein. “That opens up entirely new opportunities to plan, design and invest with confidence.”

Supporting better planning and commercial decisions

By combining high-resolution walk volumes with network-level insights, Foot Traffic Data supports a wide range of applications across public and private sectors, including:

• Active transport planning: Identify high-demand pedestrian corridors and prioritise infrastructure investment.
• Retail and commercial strategy: Assess foot traffic exposure and movement patterns for site selection and network optimisation.
• Urban planning and precinct design: Understand how people move through places, not just where they are counted.
• Development feasibility: Quantify local walk demand and connectivity to support evidence-based decision-making.

With nationwide coverage, Planwisely enables users to compare pedestrian activity across cities, regions and precincts, delivering consistent, scalable insights wherever decisions are being made.