Tourism

Know who your market is and whether it has changed over time by seeing where your visitors are coming from.

Select single meshblocks or larger areas to see whether people are visiting from surrounding areas or other states to visit your region. Plus, you can go even deeper by filtering Origin-Destination (OD) data by weekday, weekend or even by time of day.

See where a location’s visitors come from with Home Locations in Planwisely. Uncover catchment areas, evaluate performance, access, connectivity and more to get a deeper understanding of who’s visiting.

Explore visitation trends across different quarters, years, days of the week or time of the day, narrow your analysis according to travel distance or geography and see how trips are distributed by distance from home.

Understand how long visitors are staying in one place and clearly see visitation peaks and troughs to understand popular times in your tourism region.

View length of stay across the entire day or filter by time of day, weekday or weekend to understand when an area is most attractive to visitors.

Reveal hidden patterns of movement and visitation by exploring how pedestrians flow through individual streets and links in the network.

Using Foot Traffic Data in Planwisely, you can visualise where people walk to or from after passing a specific location - helping you get a deeper understanding of why people travel on foot.