Planwisely releases significant People Movement Data update

Get a deep understanding of how people move through cities and public spaces to intelligently guide your next project with People Movement Data in Planwisely, which now ranges from Q1 2019 to Q1 2023.

With quarterly updates of new data available and intuitive tools to use within a simple map interface, Planwisely's People Movement Data delivers real planning insights. Through heatmaps, trip and length of stay data, Planwisely transforms big data into accessible information that can be customised and visualised for all kinds of projects: transport and traffic, urban planning and design, Smart Cities, placemaking, parks and recreation, tourism, economic development and more.

Unlock the power of People Movement Data for your project

People Movement Data is an incredibly powerful spatial data set that's gathered from mobile device owners who have opted in to having their movements captured through any number of mobile apps. This data is then safely pseudonymised - meaning individuals cannot be identified to protect their privacy - before being packaged into Planwisely in a way that further safeguards their privacy. Through Planwisely, planners can leverage People Movement Data to thoroughly examine visitation and trip patterns that can guide decision-makers in new and more insightful ways.

Access new and powerful data

Planwisely gives users access to Australia-wide, quarter-by-quarter data from Q1 2019 to the latest quarter, with new updates made available soon after the end of each quarter. With the ability to view data by individual quarters for comparison or to aggregate it in sequential periods, it's easy to visualise how people move around cities and public spaces in unique periods or across larger time spans for a broader understanding.

Accurately visualise activity with Heatmaps

Using Planwisely, you can view People Movement Data as heatmaps that enable you to instantly see areas of high and low activity - giving you a clear understanding of where people are spending their time or moving through. Thanks to its visibility down to hexagonal areas of 20 metres, you can achieve a granular level of detail that smoothly and accurately presents areas of activity, even in relatively small spaces. In addition to this detailed map view, you can filter by day and time of day too, which delivers a more customisable analysis of general movements or longer dwell times.

Understand travel patterns with Trip Data

See where people are coming from and where they're going - from meshblocks to SA1s, SA2s, suburbs and LGAs - in the exact areas you need for your project's analysis. This includes both intermittent stops on multi-legged trips and home locations, which opens the door for deep analysis for a wide array of planning projects, both pre and post implementation. Select single or grouped areas as your trip origin or destination, then your results will be visualised on the map and displayed as a list and graphs in the sidebar. This information, in addition to trip filtering for weekdays, weekends or exact times of day, can deliver deep learnings on when, where from and how much travel activity is occurring in your selected area.

Know how long people are staying

With Planwisely's People Movement Data, you can know more than the estimated number of people in an area - you can understand how long they're staying for, too. Discover the busiest time of day and the length of time people are staying for, specifically within your chosen area, to understand the transience and undulating usage of a space. Better yet, you can filter areas by land use type - including commercial land, parks and residential areas, transport and more - to easily see how well unique land use categories are being utilised.