What is People Movement Data?
People Movement Data (sometimes known as human movement data or mobility data) is an aggregated dataset that’s constantly being gathered from the GPS location events of millions of mobile devices across the globe. The owners of these devices – which includes mobile phones, cars and fitness trackers – have opted in to have travel data collected through a number of different mobile apps using Location Based Services (LBS). Apps that use LBS typically require a mobile device’s geographic location to serve a purpose to the user in real-time. These location events, which include a latitude, longitude and timestamp, are then captured by the data provider.
People Movement Data samples between 3-8% of the world’s population, which brings up the question: how accurate is it? Businesses like VLC, the creator of Planwisely, have undertaken ground truthing research that demonstrates definitive correlations between sample datasets and People Movement Data. This research effectively confirms the validity of People Movement Data as a geospatial dataset and gives confidence to users that their human movement data insights are legitimate.